A Google Business page and a Google Plus brand account is essential. Having these set up properly for your business helps with the rating of your website. If you are not set up properly on Google, then when someone does a search for your business, you will not be very high up in the search, if at all.
Setting everything up can be a bit tricky - it' s not the most user friendly process. We have come across quite a few problems with our clients.
One had an old account and this stopped their new account being published and verified. Trying to find the right person to contact was difficult and then as the old email address was obsolete, we had to wait awhile till we could delete the old account and verify the new one. Once we got through to the right person at Google, they were very helpful - but it took awhile to find the right person.
With another client we had to prove via video footage that their home address was also their business address. Google had blocked the account, because they have strict protocols and they didn't feel that it was right to have clients visiting a home address. This process took a long time and lots of sitting on the phone. But we did it and it's sorted.
Google Plus as a social media site is not that great. If you can find a community that is interested in what your business offers then that is a plus.
Google has said the it has 2.5 billion registered accounts, but reports are saying that 90% of these are not used. Although if you are a company that is targeting emerging markets, then Google is the way to go as it is most popular with "new to technology" users.
So our conclusion:
Google Business Page and Google Plus
- are a must to help drive traffic to your other social media sites and website.
- are not great for getting new business or engaging in your current clients.
- can be tricky to set up.